Hey there teacherpreneur! Did you know you can earn additional blogging income from working with companies and sharing about their products? Perhaps you are just getting started and don’t have a large following – that’s ok too – you could instead exchange free product from companies just for reviewing their item(s) and posting about them on your blog and social media. Throw an extra giveaway product from the company into the mix and now you have an audience building machine at no cost to you at all!
Sound like something you might be interested in learning more about? Check out some more details below.
What does it mean to collaborate with a company?
Collaborating with a company can take various forms, but basically, it is a mutually beneficial agreement between you and the sponsor. It can include an exchange of goods, cash, affiliate sales, social shares, or a combination of all three.
The biggest key to working with a brand is that BOTH parties benefit. When considering whether to approach a company for sponsored content, you need to stop and consider what you have to give that would make the company say yes. Leverage what you have.
Do you have a large Instagram following? Allow the company do be a guest IG-er for the next week!
Perhaps your followers are hanging out on Pinterest? Host a pinning party, with the sponsor’s products and do giveaways and fun facts about them.
If you have a decent sized email list, definitely make sure the sponsor knows that.
What about if you are just starting out and have little to no followers? Does that mean you are exempt from working with brands? Absolutely not! Instead, look to your connections instead. If you have 10 blogger friends who do have a decent following, agree to do an event with them and promote the brand while involved in that.
There are lots of ways to think outside the box.
How much should you charge for a sponsored blog post?
This is a tricky subject and honestly, there is no right or wrong answer. But I do warn against undercharging for your services.
I see many many bloggers who gladly accept a $20 item from the company as compensation and then give a great blog post with backlinks and social shares all over the place. To me, $20 is not a mutually beneficial agreement. And when lots of bloggers agree to this, it hurts the overall community of teacher bloggers out there because then companies will not want to pay what they should in my opinion.
Keep in mind that most large brands have big budgets for advertising costs. Working with bloggers is part of that operating budget. They actually have money set aside to give you! Not to mention any products they send out to you are considered a tax write off as well. Don’t sell yourself short when it comes to working with companies. They NEED you to help the word out about their products way more than you need them. Never forget that when you are reaching out to work with them.
One place to help you with a starting point for rates is Social Bluebook. You can create a profile and it will populate your social reaches and give you an estimated amount per post. It’s free to sign up and interesting to see where your sites will pull in the most. Keep those numbers as estimates and use them as guidelines.
How much traffic do you need to make money?
Again – this is dependent upon the fee you are asking and the size of the company. When I first started working with brands, I reached out to small start ups and didn’t ask for a fee. Instead, I agreed to do a product review, which included a video review, a blog post, and posts to my Facebook and Twitter accounts (those were the only 2 major social media platforms at that time) in exchange for a product delivered to me and one delivered to a giveaway winner once that person was chosen.
Today, I charge hundreds for the same thing and work with much larger brands.
Honestly, even if you are just starting out and have little to no traffic, you can greatly increase that by working with smaller brands to help you get the word out too. The smaller brands will be able to help you cross-promote by posting the link from your site on their social media accounts or even sometimes right on their own website as a backlink. If they have customers or readers who follow their social media pages, that customer now can click through to yours. This grows your brand so that next time you can work with a slightly larger brand and repeat.
Eventually you will increase your fees and the size of the brands you choose to work with on a regular basis.
What do you need to get started right now?
This is the best part: just an email!
Look around for products or companies you wish to partner with and find the email address or contact page for their marketing department. Send a to-the-point email that includes the following:
- Short introduction of who you are and what your site is
- Who your target market demographic is and how that matches to their company
- Your idea for possibly working together. Include any specific products you would like to review, along with specifics, such as whether you would like to do a giveaway, cross-promote via certain social media platforms, host a joint special event, include them in a gift guide, etc. The more details you have the more likely you are to get a response back from the company and a positive answer.
Don’t be afraid to send off those emails. Some will not get a response. Some might say not right now. But some just may say yes! The worst that can happen is a no response, which is honestly not a big deal either. They are replying over email – not to your face. The best that can happen? You create a regular partnership with the brand which mutually benefits you both and helps to grow both businesses!
Have fun partnering up!