Are you overwhelmed with everything you have to do just to promote one blog post – or product?
You hit that publish button and then realize you still need to:
- Post to Twitter with the right hashtags
- Create a post for Facebook
- Add it to relevant FB groups
- Manually pin it, then add it to your Tailwind loops and Tailwind tribes
- Place it in your newsletter
- Do an IG story with it – or add it to your IG feed – or do an IG story
- If it’s something you really want to get out there, you might do a YouTube video
- Not to mention every platform needs to have a differently formatted image
And the list goes on and on and on…
I feel your pain.
Some day I just skip it all. Not joking.
And then my page views totally bomb for the record. HAAAHAHAHAHHA.
But here’s the thing: The majority of my social media efforts do come from one of those sources.
You can see those details in your Google Analytics results:
After viewing those results, I know that I don’t need to spend time searching for the perfect hashtags for Twitter.
Or create a wonderful fancy IG story.
Because that’s not where “my people” are.
And that’s ok.
Just because your favorite teacherpreneur has 1 billion instagram followers and gets 5 billion hearts every time she posts anything, including a picture of a toilet, that doesn’t mean you have to replicate that same type of “success.”
Instead, find your tribe.
Look at the stats and see where they hang out.
And do more of that.
Let’s do a little math:
If you have 1,000 die-hard followers that will follow you over a cliff and purchase every product you make this year + you create 6 new products that average $10 a piece = $60,000!
I’m not a numbers genius, but friends, that seems like a really good full-time income for most people!
Focus on your tribe
Work on building up a small group of raving fans. That’s all you need to have a successful business. And connect with those fans on the social media platform they prefer.
I guarantee most teachers aren’t hanging out on Twitter, Facebook, Instagram, Snapchat, Pinterest, LinkedIn, YouTube, Google Business, and everywhere else all the time.
Instead they are perusing their feeds once in a while. On some of those networks. Not all.
We are creatures of habit and we like what feels comfortable. So be there where they feel comfortable. You don’t even have to ask them where – that information is right in your GA. You can see it in black and white.
Should you ignore all those other platforms?
Probably not. It’s not good to have your eggs all in one basket. BUT – you could use a scheduler to post to those other platforms and pick ONE to really hit hard and get good at.
That is how you save your sanity, your time, and your soul.
Where is your best performing platform? How do you really maximize it? Share with us in the comments below!