You can create your own Google Custom Search – or participate in a search with other teacher bloggers to grow your teacher seller business! It’s really easy to collaborate with others when you have a group custom search engine to cross-promote on the fly!
If I say CSE are you wondering what foreign language I am speaking? Don’t worry – I’m constantly learning new things and I’ve been blogging and creating products online for over 7 years now!
CSE stands for Custom Search Engine. As you most likely know, a search engine is simply a site where you can put in a search term and it spits back out results for you to click through to explore more about your search term. The most popular search engine is Google, of course.
In addition to websites, you can also look for images on your search engine results, which can come in handy for some of the ideas I have listed below too. 🙂
As we all know, the algorithm for search engines is a secret and no one knows exactly how the search results are created, but we do know a few things help:
- keywords within your title, URL, and within the body of the content
- images named accordingly
- answering questions that others might have about your topic
- links to and from other bloggers
- lots of social shares on the post
- page speed
- some also believe sites that are https enabled are getting preferential treatment in the search page results
While most of us understand how to use Google to search for topics, maybe you didn’t know that you can create a custom search option for just your own website – or a collaborative search engine – which will only return results back from those sites you specify!
It really comes in handy if you want to keep people on your own website. Or if you are working with other bloggers and want to look for great content to share out that belongs only to them!
How to use google custom search in my website?
You can make your own Google CSE HERE.
Simply add in your own website to the “Sites to Search” component.
Then, you click the “Get Code” button to get the coding to add to your own website text widget (or install it on a page or post).
Save and then test it out! It really helps if you don’t have an internal search module on your website so that readers who are looking for something specific can easily search your site. All the results shown (minus the ads at the top) will be solely from your own website. Score!
Pin it for later!
How to customize your Google Search Bar?
After you have created your own Google search bar, you can even customize it further by choosing the layout of your search page, themes, change the fonts and headings, and whether or not thumbnails are shown in the results.
You can also choose whether images are returned in your CSE. Personally, my vote is that if you are using it as an internal search engine just for your own site for your readers, there is really no need to have a separate image search return results. Your readers won’t typically be searching for images.
But, if you are working with a group of other bloggers to pool resources to share, having images show up on a separate search page comes in handy because those images can easily be shared across social media or in roundup blog posts.
Want to hear me talk about it? Watch this video:
5 ways to collaborate by using a CSE:
Alright, now that you understand a little more about what custom search engines are, how can you use it to collaborate with other teacher bloggers and sellers?
Once you are added to a group CSE, make sure to use it to its fullest potential. If everyone has their sites added and then no one actually uses the results to help one another cross-promote, it doesn’t serve a purpose to even be added.
Keep in mind: No one sees these search results except those who have the link, so it’s not like it’s helping your public google search results just by being a part of a custom search engine. BUT – if everyone who is part of the CSE actually uses it to work together, you can all grow your online presence much faster, which will inadvertently grow your google organic search positions and your social media accounts at the same time.
1 – Do a search for a particular topic your audience may be interested in, and use the results to schedule some FB page posts or Pinterest pins.
2 – Have a similar topic as someone else which would compliment one another? Contact the blogger of the other post and find out whether they are up for a link exchange.
3 – Find out who has similar products (from related blog posts) and partner up to make a product bundle. Market to both audiences and split the profits.
4 – Find other bloggers in your niche to contact and partner up with for a blog hop or IG loop.
5 – Need a blog post idea? Pop it into the search and do a round up of ideas from other bloggers. Start with the images to see what you can share in your post.
NOTE: you may use ONE picture from their blog post, but make SURE the picture and any text link back to the direct blog post where the original lives. It does not help SEO and search engine results in the main Google search engine if you aren’t linking back to the specific original post.
Plus, you can quite likely anger other bloggers for pilfering their content without consent. Typically one image as long as it links back is acceptable.
Do NOT pull entire blog posts from others without their consent. Same for collaborative blogs – most have rules specifically stating you are not to do that. It’s a quick way to get a DMCA copyright notice from someone, which is never fun. Not to mention if you are copy and pasting entire content blocks from another site, Google has already indexed that content to the original author’s site – Google will ignore yours completely, so what’s the point?
How else could you use a Google custom search engine to grow your teacherpreneur business? Share with us in the comments below. If you would like to join the TBTs collaborative CSE, simply comment on THIS Facebook post to have your website added (no TpT links please).