Facebook groups. Now, some of you are probably in a lot of Facebook groups, and if you’re not, you really should be. Honestly. Facebook groups are a great way to get your name out there in front of people who may or may not know you. In order to find groups, you want to go up to the top of the Facebook search bar and type in whatever your business is and click the groups tab. For instance, if I’m looking for teacher groups I would type in teachers and then look for the groups.
Now a good test of a group is how big they are, what kind of things they allow in their group and mainly how active the group is. If the group is not active and no one ever posts in there, then it’s just like every other Facebook algorithm, no one will see even if you post. Even if you think, “I’ve posted in this huge group and 14,000 people are going to see that.” That’s not really the case. Facebook groups run just like regular Facebook pages and even your profile page. Facebook does not show everyone, everything in the feed, but there’s a good chance that you might get some new views.
Now here is my biggest pet peeve with Facebook groups and I see it all the time: people that come into Facebook groups and all they do is post product links. Well, okay, so here’s the thing. Could you get a couple sales out of that? Maybe, if it came through someone’s feed and they are getting ready to teach that unit and they just need that right now, possibly. They may grab it and they’re going to buy it. You might get a couple of sales out of there, what’s that? $10, $15?
Now the better way to do is to actually engage in the group. I know, it’s kind of crazy right? That’s the meaning of the Facebook groups. They want us to engage with other people. So before you start posting a bunch of product links, go on and try to get to KNOW some of the other people that are posting. If someone else posts a cool blog post, go to their blog post and read it and then come back to the Facebook group and comment on it. If somebody posts a funny picture say, “Oh this is awesome, can I share it?” and if they say yes, then go ahead and share it.
You want people to get to know you, so that way when you post a great blog post that you have, chances are they are going to come over and check it out. People do not like to be sold to. When you walk into a store do you like the salesperson that comes right up into your face and says, “Here, buy this shirt. How about these pants? How about this scarf that goes with it?” I don’t like that, I like to look around and see what’s there and then choose on my own right? If I need help then I will ask. Most people are the same way.
If you are just posting product links, over and over and over again in groups, you are turning off way more people than the couple of people that might buy that product from you. Remember, you’re looking for a tribe of people that want to come and interact with you on your blog, or your website. Get to know you, get to know your products and then they will be you biggest raving fans. Those people will tell everybody else about your product. Do you ever stop to think about how many likes and shares are you getting from your Facebook group posts that are just products? Probably not too many. Maybe a couple, probably people you maybe already know who are already fans.
You will not attract new people to your tribe if all you do is post products in your Facebook groups okay? Please, please, please stop doing it. I am seeing it in a ton of teacher groups and it’s just a turn off and you’re going to get so much more turn return on investment if instead you interact with the group and you share your great ideas and listen to theirs. Keep in mind, in those great idea blog posts that you are sharing, you could include a link or two for products in the post. It’s kind of the same thing, let them come and do some shopping around on your blog and then when they see something it’s more likely they will buy it, okay? That’s my tip for today, how to use Facebook groups more effectively and I hope that you do that. I hope I see a lot less products rolling around in those Facebook groups.
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Have a great rest of the week all!