Here is an interesting concept I have been seeing more and more of lately: Break your longer blog posts into multiple page posts and watch your page views increase as a result.
Now, I know you might be asking yourself, “Why would I care about having more page views?” That answer is usually: It brings in more sponsors and possible sponsored slot revenue. Many large companies who will sponsor ads or posts on your site will want to know what your monthly page views are in order to justify the cost. The higher your page view count, the higher the ad spend.
That sounds fabulous and like a bed of roses, right? Well, as my friends from Guns N’ Roses would say: Every rose has its thorn. There is a pretty large con to the page view pro as well.
You also want to make your site be pleasing to your visitors.
Each time you ask your reader to click through to keep reading, you run the risk of site abandonment and/or nasty emails from them if they are irritated.
So, perhaps a nice compromise would to only use this particular page view idea if the following 2 criteria are met:
- It is a pretty long post that could be broken into 3-4 large chunks of thought. You want it to make sense to have page breaks.
- It is a very popular post. If no one is coming to look at the post anyway, there is no sense is possibly alienating the few who are coming to read it. If it is a proven popular read based on analytics and shares, and it would make sense if broken into larger segments, then go ahead and convert it.
I am sure you are now wondering how to change up some of your longer, high performing posts to capitalize on this new information. Here are the steps:
Write out your entire blog post as a full post if you haven’t already done so. You will want to have a post that is all on one page so you can create a link at the bottom by the “Next Page” button that allows people who don’t want to continually click through to be able to click once and read the post in its entirety.