Today’s topic is all about cause marketing. You might be thinking to yourself, I have no idea what cause marketing is, and why I would want to use it with my blog. Here’s just a quick and easy idea.
Cause marketing is whenever you as a for-profit blogger, teacherpreneur, partner with a non-profit organization. The best part about this, is it creates a win-win situation for you both, and it truly is a way for you to give back to the organizations that really hit your heart in the right spot. All of us have different organizations that we have a connection with for some reason or another. Whether you just see it on TV, whether there’s something that has happened in the world, or whether we’ve had a tragedy in our family or there has been something that has happened, a medical emergency, and we’ve worked with an organization or had to be part of an organization that really made a difference for us and our family.
What you’re going to do is you are going to basically set up a promotion where you are offering your products at whatever price that you want to offer your products. Whether it’s a bundle set, whatever you want to do, and then you can decide to donate a percentage of your sales to that organization.
Now, the trick with this … I don’t want to say there is a trick because it’s really not sneaky at all, it’s really for a good reason, but some things to keep in mind whenever you are doing cause marketing is you either want to stick with two or three organizations throughout the year and maybe you just let everyone know, hey, for every sale that I have, 10% of the proceeds from that sale go to these three organizations. And then write some blog post about it and at the end of the year give a grand total so people know.
Another option is just to do a limited time event. When you do a limited time event, I highly suggest, doing a blog post about it obviously so that it gets the word out there, but I really love to use Facebook events, and then you can invite your friends, family, fans, readers to the event, and Facebook, and then post. Whether it’s images, videos, whatever from the organizations actual websites so that it’s like their actual content, and then let people know, hey, for every sale that I have, I’m going to be donating 80% of my profit or 100% of the profit, or 15%. The best part about this is, you can decide what you want to do.
Now, the thing with limited time events, it needs to be something that really hits their emotions. If you’re posting videos for the ASPCA, you want to make sure you have actual ASPCA videos where it shows how they help those animals in need out in the real world. People really respond, you have to hit their emotions for them to want to donate. Of course that there are already a huge ASPCA members or sponsors, they’re going to probably know that, but for those who aren’t, that’s your way to educate them as to why they should want to purchase the product in order to help the organization.
I know the next question is going to be, okay, I donate 100% of my profit, how I’m I benefiting from that? The thing with that is you’re just going to feel good, and to me that’s like … If I’m in business it’s my way of giving back anyway, but now you have a lot more of your products and your name out there. Even if you’re donating 100% of the profits, your name is bigger. It’s out there in the world, people are telling their friends about this great fundraiser that’s going on, on your side, it’s for a limited time and they really should go check it out so that they can help this organization.
Or it could be something that has to do with something in the world. Maybe there was just a tragedy, maybe something just happened and, you know, there were just flooding in West Virginia or something happened where they really could use the money. Then that would be a time-sensitive depending on what’s going on in the world, kind of last minute fundraiser that you would probably only run for a week or two.
Another option is to pick a different product in a different organization every month or every quarter and say, hey, for the next three months, I will be donating 50% of my profit to the American Cancer Society on behalf of blah, blah, blah, and I’m super-excited, and here’s some more information about the American Cancer Society and what they can do with that extra funds from the donation. I will be keeping a tally here so that everyone sees how much is coming in and how much will be donated. I’m going to do a screenshot with the check that’s going to be written so that you can see where your purchase went. It’s kind of a win-win for you, and it’s a win-win for the organization. Whenever you do that, you not only feel good, but you just put good vibes out there in the world.
The basis of cause marketing should never be just for you to get additional sales because of it. That goes completely against the goodwill of the idea. If you are using cause marketing, please use it only for good intentions and that good intention is to give additional funds to the organization on the behalf of your company. I hope that’s been helpful, I would love to hear about how you use cause marketing or how you have in the past.