Do you take advantage of collaborating with other bloggers? You can really amplify your online prescence by cross-promotion. Let’s do some basic math:
You have 100 fans or readers. You promote your latest blog post, freebie, or product with your 100 fans. That is your top ceiling of influence.
You have 4 blogger friends who also have 100 fans or readers. You work together to create a joint project – or just cross-promote one another on a regular basis. Now you have a potential of 500 fans or readers who may not have heard of you before. You suddenly multiplied your reach by 5 with no extra work on your part!
Collaboration is a HUGE opportunity and yet so few bloggers take advantage of this strategy for growing their own fan base. The KEYS to finding great cross-promotion partners?
- Find bloggers that are around your level of influence, or a tad higher. It doesn’t make much sense for someone with 5,000 fans to promote with another who has 500. The person with 500 definitely has the better deal there. Make sure the collaboration yields pretty close to even give and take so everyone feels it is a well-matched effort.
- Do not – I repeat do NOT – post somewhere “I am looking to partner up with some bloggers. Please contact me if you are interested.” RARELY will you get any bites. And then you start feeling like no one wants to work with you. You need to take the initiative. Get friendly first with some bloggers that meet your criteria. Start sharing their posts via your social media channel. Leave helpful comments (not just “Nice post”) on their pins, FB, IG, and blog posts. Make them notice you. Then, after a bit, email them privately for a formal introduction of yourself and explain that you are bringing together a small group of bloggers for some cross-promotion and you think they would be a good fit – would they be interested? You have to make them feel like a rock star first – then explain how you can all mutually benefit from the deal you are proposing.
- Last – Repeat steps 1 and 2 every 3 months. Once you have worked with a group of bloggers for about a quarter of the year, move on to finding a new small group. Why? You will all have exhausted the fan base of the collaborative efforts. Move on to a new group and do the same. Now – you can always work with your original group again in the future. But give it some time for you all to get some new fans that haven’t already been exposed to the collaborative blogger group.
Want some specific ways to work with your new collaborative blogger group? How about 20?! I have been meaning to put these ideas in written form for some time and I am elated I finally had a break in my schedule to sit down and put it together for you!
Grab your free 8 page eBook “20 Collaboration Ideas for Teacher Bloggers” below! The list is not everything you could do – in fact I can almost bet as you read some of the ideas, your own wheels will start turning with other ways to work together with other bloggers. Feel free to post them in the comments below so we can all add them to our marketing toolboxes!
NOTE: If you have other teacher blogger friends who would enjoy this freebie, please redirect them to this blog post to download for themselves rather than sharing the file directly. I would be super appreciative of that. 😉